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張引

研究助理教授
傳理學學士(數據與媒體傳播專修)課程主任

(852) 3411 8161

張引博士致力推動跨領域的人文及社會科學研究,積極參與國際及本地的跨院校研究合作項目。其研究領域包括社會網絡分析、電腦媒介傳播、大數據分析以及生活質素研究。他的研究成果發表在國際學術期刊及書籍,並曾在國際學術會議上獲得獎項。他目前為Media Asia學刊擔任副編輯。

張博士在香港中文大學取得博士學位;加入浸會大學之前,他在中大香港亞太研究所從事跨學科研究工作,並在新聞與傳播學院執教本科及碩士課程。

執教課程

多變社會下的傳媒研究
新聞學導論
媒體及傳播導論
傳播研究方法
應用傳播研究

教研領域

社會網絡分析與社會資本
電腦媒介傳播
數據新聞
媒體與生活質素(健康與貧窮)
研究方法 / 計算社會科學


出版著作
Journal Articles
Book Chapters
  • Zhang, Y. & Erni, J. N. (2018). In with expectations and out with disappointment: Social media uses by sexual minority and the redefinition of Intimacy. In Andreassen, R., Petersen, M. N., Harrison, K., & Raun, T. (Eds.), Mediated Intimacies: Connectivities, Relationalities and Proximities (pp.143–155). London: Routledge.
  • 黃洪,張引,鄧敏如。(2017)。生活質素. 張妙青,趙永佳 編,《香港特區二十年》,(343–366頁)。 香港:中文大學出版社。
  • Leung, L., Zhang, Y., & Liang, J. M. (2017). Media addiction. In Roessler, P., Hoffner, C., Van Zoonen, L., Podschuweit, N. (Eds.), International Encyclopedia of Media Effects (pp.879–893). New York: Wiley-Blackwell.
  • Huang, Y. H. & Zhang, Y. (2015). Revisiting organization–public relations (OPR) research: Theoretical concepts, measures, methodologies and challenges. In Ki, E. J., Kim, J-N., & Ledingham, J. (Eds). Public Relations as Relationship Management (pp.3–27). New York: Routledge.
Other Scholarly Publications
  • Huang, L. & Zhang, Y. (2018). User survey of Hong Kong digital media (香港數碼媒體用戶調查). In Li, R. & Huang, Y. (eds), Hong Kong digital media development report 2018 (香港媒體數碼發展報告 2018)(pp.12–35). Hong Kong: Chung Hwa Press.
  • Wong, H., Zhang, Y., Ho, C. T. & Ng, S. L. (2016). The changes of youth quality of life in Hong Kong: Observation from the Youth QoL Index (從青年生活質素指數看青年生活的變化). In Chiu, W. K., Ip, C. Y., & Li, H. (Eds). The Restless Youth: Observation of Hong Kong’s new generation (躁動青春:香港新世代處境觀察) (pp.78–92). Hong Kong: Chung Hwa Press. (In Chinese)
  • Wong, H., Zhang, Y. (2016). Quality of Life in Hong Kong from 2002 to 2014: Trends and Insights (香港生活質素的變化:趨勢與反思). Hong Kong & Macau Affairs (紫荊論壇), 25, 48–53. (In Chinese)
Conference Papers
  • Lee, F. L. F. & Zhang, Y. (2019, May). A network analytic approach to selective consumption of newspapers: The impact of politics, market, and technology. 2019 Conference of International Communication Association (ICA), Washington D.C., USA.
  • Zhang, Y. & Song, Y. Y. (2018, September). The role of social media in political campaigns: A sentiment and engagement analysis of political news posts and Facebook comments in three political events in Hong Kong. The Internet, Policy & Politics Conference (IPP 2018), Oxford, UK.
  • Zhang, Y. & Lee, F. L. F. (2018, May). The connectedness of connective action: An analysis of the participant-initiated Facebook pages in Hong Kong’s Umbrella Movement. 2018 Conference of International Communication Association (ICA), Prague, Czech Republic.
  • Song, Y. Y. & Zhang, Y. (2017, September). What can software tell us about media coverage and public opinion? An analysis of political news posts and audience comments by computerized method. 9th International Conference on Social Informatics (SocInfo2017), Oxford, UK.
  • Zhang, Y. & Wu. D. (2016, December). Social Media in the Frontline Practices: Cases Study and Reflection in Hong Kong. 9th International Forum on Public Relations & Advertising, Hong Kong, China.
  • Zhang, Y. & Chen, J. K. (2016, November). Mediating effect of subjective poverty and social acceptance. International Conference of “Social Disadvantages, Well-being and Health: Evidence from Hong Kong and Trends in Global”, Hong Kong, China.
  • Bedford, O., Huang, Y. H. & Zhang, Y. (2016, June). The Dual-Factor Relational Framework. 2016 Conference of International Communication Association (ICA), Fukuoka, Japan.
  • Chen, Y. B. & Zhang, Y. (2016, January). Comparing the Chinese and Western social networking service (SNS) research in communication: A review of the studies in communication from 2006 to 2013 (In Chinese). Internet and Society: The agenda and trends of Internet research, Shanghai, China.
  • Zhang, Y. (2012, August). What has Social Networking Service (SNS) research done for the half decade? Review, critiques, and discussion of the studies from 2006 to 2011. Association for Education in Journalism and Mass Communication (AEJMC) 2012 Annual Conference, Chicago, IL, U.S.A.
  • Chen, Y. B. & Zhang, Y. (2012, August). Application of social networking services (SNS) by Greenpeace in Mainland China: An empirical study (In Chinese). The 5th International Forum on Public Relations & Advertising, Taipei, Taiwan.
  • Huang, Y. H. & Zhang, Y. (2012, May). Revisiting organization–public relations research for the past decade: Theoretical concepts, measures, methodologies and challenges. 2012 Conference of International Communication Association (ICA), Phoenix, AZ, U.S.A.
  • Zhang, Y. (2011, November). Social network in network society: Social media, social relationships and communication (In Chinese). 2011 China Communication Forum & New Media and Society of Contemporary China. International Symposium, Shanghai, China.
  • Zhang, Y. (2011, July). Self-motivation, peer influence and celebrities endorsement on microblog uses and advertising persuasion. 2011 Conference of International Association of Media and Communication Research (IAMCR), Istanbul, Turkey.
  • Tang, S. T. & Zhang, Y. (2010, June). Conversational-dominance and ambiguity-generations factors in predicting perceived power: A study in Chinese heterosexual partners. 2010 Conference of International Communication Association (ICA), Singapore.
  • Zhang, Y. & Tang, S. T. (2009, August). Why and how Facebook satisfies you: Collective self-esteem, emotional openness, communication apprehension as predictors of Facebook uses and gratifications. Association for Education in Journalism and Mass Communication (AEJMC) 2009 Annual Conference, Boston, MA, U.S.A.
研究資助
  • Initiation Grant for Faculty Niche Research Areas, Hong Kong Baptist University. Macro environment and non-company news on stock market performance: A comparative study of media sentiment, public engagement, and prediction models (2019-2021). HKD 586,560. (Principle Investigator)
  • Faculty Research Grant, Hong Kong Baptist University. Audience fragmentation and technologies adoptions: Examining online news exposure in Hong Kong from a network analytic approach (2018–2019). HKD45,000. (Principle Investigator)
  • The National Social Science Foundation of China. Chinese urban inhabitants’ social media uses and addition (2017–2020). RMB 200,000. (Co-Investigator)
  • Public Policy Research Fund, Central Policy Unit, Hong Kong SAR Government. Impacts of implementing Low-income Working Family Allowance (LIFA) on labor market situation and quality of life of low-income working families in Hong Kong (2016–2017). HKD 999,299. (Co-Investigator)
  • The National Social Science Foundation of China. Youth’s mobile internet uses and addiction (2014–2017). RMB 200,000. (Co-Investigator)
奬項
  • Research Award, Kappa Tau Alpha (KTA) National Honor Society in Journalism and Mass Communication, Chicago, USA, 2012.
  • Top Student Paper Award, Jung-Sook Lee Paper Competition, Communication Technology Division, Association for Education in Journalism & Mass Communication (AEJMC) convention, Chicago, USA, 2012.
  • Lion Dr. Francis K. Pan Scholarship, The Chinese University Hong Kong, 2012.
  • ICS Mok Hing Cheong Postgraduate Research Scholarship, The Chinese University of Hong Kong, 2011.
  • 1st Place, Moellor Student Paper Competition, Mass Communication & Society Division, AEJMC annual convention, Boston, USA, 2009.
  • Top 2 Student Paper, Mass Communication & Society Division, AEJMC annual convention, Boston, USA, 2009.
  • Southern Metropolitan Daily Journalism Scholarship, China, 2006.