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张引博士

助理教授
文理及科技学士(荣誉)自订主修课程主任

(852) 3411 8161

张引博士致力推动跨领域的人文、社会科学及计算机科学研究，积极参与国际及本地的跨院校研究合作。其研究领域包括电脑媒介传播、社会网络分析、大数据分析以及生活质素研究。他的研究成果发表在国际学术期刊及书籍，并曾在国际学术会议上获得奖项。他目前是Media Asia学刊的副编辑。

张博士在香港中文大学取得博士学位；加入浸会大学之前，他在中文大学香港亚太研究所从事跨学科研究工作，并执教新闻与传播学院的本科和硕士课程。

执教课程

Introduction to Journalism and Communication
Media Studies in a Changing Society
Fact-checking Misinformation and Disinformation
Data Media Research Project
Methods of Inquiry
Transdisciplinary Problem Solving

教研领域

电脑媒介传播
社会网络分析与社会资本
数据新闻
媒体与生活质素(健康与贫穷)
计算社会科学

Selected Publications
I. Refereed Journal Articles
II. Book Chapters
  • Erni, J. N. & Zhang, Y. (2020). Ethnic minority youth as digital cultural participants: Toward a critical indicator study. In Lam, S. S. (Ed.), New Media Spectacles and Multimodal Creativity in a Globalised Asia – Art, Design and Activism in the Digital Humanities Landscape(pp.3-24). Singapore: Springer Nature.
  • Zhang, Y. & Erni, J. N. (2018). In with expectations and out with disappointment: Social media uses by sexual minority and the redefinition of Intimacy. In Andreassen, R., Petersen, M. N., Harrison, K., & Raun, T. (Eds.), Mediated Intimacies: Connectivities, Relationalities and Proximities (pp.143–155). London: Routledge.
  • Wong, H., Zhang, Y., & Tang, M. (2017). Quality of life (生活質素). In Chiu, W. K., & Cheung, F. M. (Eds.), HKSAR at 20 (香港特區二十年) (pp.343–366). Hong Kong: The Chinese University Press. (In Chinese)
  • Leung, L., Liang, J. M., & Zhang, Y. (2017). Media addiction. In Roessler, P., Hoffner, C., Van Zoonen, L., Podschuweit, N. (Eds.), International Encyclopedia of Media Effects (pp.879–893). New York: Wiley-Blackwell.
  • Huang, Y. H. & Zhang, Y. (2015). Revisiting organization–public relations (OPR) research: Theoretical concepts, measures, methodologies and challenges. In Ki, E. J., Kim, J-N., & Ledingham, J. (Eds). Public Relations as Relationship Management (pp.3–27). New York: Routledge.
III. Other Scholarly Publications
  • Arao, D. A., Brooten, L., la Custodio, P., Du, R., Rivera, M. T. R., & Zhang, Y. N. (2020). Fighting infodemics. Media Asia, 47(3), 1-3.
  • Arao, D. A., Brooten, L., la Custodio, P., Du, R., Rivera, M. T. R., & Zhang, Y. N. (2020). Realities of repression, intricacies of assertion. Media Asia, 47(1-2), 1-3.
  • Huang, L. & Zhang, Y. (2018). User survey of Hong Kong digital media. In Li, R. & Huang, Y. (eds), Hong Kong digital media development report 2018 (pp.172–197). Hong Kong: Chung Hwa Press.
  • Wong, H., Zhang, Y., Ho, C. T. & Ng, S. L. (2016). The changes of youth quality of life in Hong Kong: Observation from the Youth QoL Index (從青年生活質素指數看青年生活的變化). In Chiu, W. K., Ip, C. Y., & Li, H. (Eds). The Restless Youth: Observation of Hong Kong’s new generation (躁動青春：香港新世代處境觀察) (pp.78–92). Hong Kong: Chung Hwa Press. (In Chinese)
  • Wong, H., Zhang, Y. (2016). Quality of Life in Hong Kong from 2002 to 2014: Trends and Insights (香港生活質素的變化：趨勢與反思). Hong Kong & Macau Affairs (紫荊論壇), 25, 48–53. (In Chinese)
IV. Conference Papers/Presentations
  • Zhang, Y. N. & Au Yeung, A. C. K. (2024, June) ESG reporting and the challenge of greenwashing: An examination of corporate sustainability practices, conglomerates structure, and financial constraint. ICA 2024 Preconference: Impacts of Strategic Communication in an Interconnected World, Sydney, Australia.
  • Erni, N. J. & Zhang, Y. N. (2024, March). Sourcing the political vocabulary of digital citizenship from digital forum: A case study of the LIHKG. Symposium on Emerging Media for Communicating SDGs, Yang Ming Chiao Tong University, Hsinchu, Taiwan.
  • Zhang, Y., Lin, Z. H. Tong, C., Ho, S. (2023, May). How dynamic patterns help? A cumulative logic for improving tokenization data pre-processing of online user-generated content. 2023 Conference of International Communication Association (ICA), Toronto, Canada.
  • Zhang, Y. (2022, October). The promises and pitfalls of growing public participation in fact-checking. Checking the Fact-Checkers: A Global Perspective (An International Virtual Conference). Hong Kong, China.
  • Zhang, Y. & Erni, J. (2022, May). Rethinking cultural non-participation by ethnic minority youth: A cultural indicator analysis. 2022 Conference of International Communication Association (ICA), Paris, France.
  • Zhang, Y., Kwan, C. W., Ho, S. W., Tong, C. C., & Hui, J. T. (2020, May). Using time-series patterns in word segmentation for data pre-processing: A methodological development in evolving public discourse mining. 2020 Conference of International Communication Association (ICA), Gold Coast, Australia.
  • Lee, F. L. F. & Zhang, Y. (2019, May). A network analytic approach to selective consumption of newspapers: The impact of politics, market, and technology. 2019 Conference of International Communication Association (ICA), Washington D.C., USA.
  • Zhang, Y. & Song, Y. Y. (2018, September). The role of social media in political campaigns: A sentiment and engagement analysis of political news posts and Facebook comments in three political events in Hong Kong. The Internet, Policy & Politics Conference (IPP 2018), Oxford, UK.
  • Zhang, Y. & Lee, F. L. F. (2018, May). The connectedness of connective action: An analysis of the participant-initiated Facebook pages in Hong Kong’s Umbrella Movement. 2018 Conference of International Communication Association (ICA), Prague, Czech Republic.
  • Song, Y. Y. & Zhang, Y. (2017, September). What can software tell us about media coverage and public opinion? An analysis of political news posts and audience comments by computerized method. 9th International Conference on Social Informatics (SocInfo2017), Oxford, UK.
  • Zhang, Y. & Wu. D. (2016, December). Social Media in the Frontline Practices: Cases Study and Reflection in Hong Kong. 9th International Forum on Public Relations & Advertising, Hong Kong, China.
  • Zhang, Y. & Chen, J. K. (2016, November). Mediating effect of subjective poverty and social acceptance. International Conference of “Social Disadvantages, Well-being and Health: Evidence from Hong Kong and Trends in Global”, Hong Kong, China.
  • Bedford, O., Huang, Y. H. & Zhang, Y. (2016, June). The Dual-Factor Relational Framework. 2016 Conference of International Communication Association (ICA), Fukuoka, Japan.
  • Chen, Y. B. & Zhang, Y. (2016, January). Comparing the Chinese and Western social networking service (SNS) research in communication: A review of the studies in communication from 2006 to 2013 (In Chinese). Internet and Society: The agenda and trends of Internet research, Shanghai, China.
  • Zhang, Y. (2012, August). What has Social Networking Service (SNS) research done for the half decade? Review, critiques, and discussion of the studies from 2006 to 2011. Association for Education in Journalism and Mass Communication (AEJMC) 2012 Annual Conference, Chicago, IL, USA.
  • Chen, Y. B. & Zhang, Y. (2012, August). Application of social networking services (SNS) by Greenpeace in Mainland China: An empirical study (In Chinese). The 5th International Forum on Public Relations & Advertising, Taipei, Taiwan.
  • Huang, Y. H. & Zhang, Y. (2012, May). Revisiting organization–public relations research for the past decade: Theoretical concepts, measures, methodologies and challenges. 2012 Conference of International Communication Association (ICA), Phoenix, AZ, USA.
  • Zhang, Y. (2011, November). Social network in network society: Social media, social relationships and communication (In Chinese). 2011 China Communication Forum & New Media and Society of Contemporary China. International Symposium, Shanghai, China.
  • Zhang, Y. (2011, July). Self-motivation, peer influence and celebrities endorsement on microblog uses and advertising persuasion. 2011 Conference of International Association of Media and Communication Research (IAMCR), Istanbul, Turkey.
  • Tang, S. T. & Zhang, Y. (2010, June). Conversational-dominance and ambiguity-generations factors in predicting perceived power: A study in Chinese heterosexual partners. 2010 Conference of International Communication Association (ICA), Singapore.
  • Zhang, Y. & Tang, S. T. (2009, August). Why and how Facebook satisfies you: Collective self-esteem, emotional openness, communication apprehension as predictors of Facebook uses and gratifications. Association for Education in Journalism and Mass Communication (AEJMC) 2009 Annual Conference, Boston, MA, USA.
Selected Grants
  • General Research Fund, Research Grants Council of Hong Kong. Ethnic minority workers, platformed ‘precarities’ and tactics of resilience in Hong Kong – An intersectional and interdisciplinary study. (2023-2024). (Co-Investigator)
  • The Hong Kong Jockey Club Charities Trust. Jockey Club Food Assistance Programme (Research and Evaluation) (2021–2023). HKD 1,550,000. (Co-Investigator)
  • Initiation Grant for Faculty Niche Research Areas, Hong Kong Baptist University. Macro environment and non-company news on stock market performance: A comparative study of media sentiment, public engagement, and prediction models (2019-2021). HKD 586,560. (Principle Investigator)
  • Faculty Research Grant, Hong Kong Baptist University. Audience fragmentation and technologies adoptions: Examining online news exposure in Hong Kong from a network analytic approach (2018–2019). HKD45,000. (Principle Investigator)
  • The National Social Science Foundation of China. Chinese urban inhabitants’ social media uses and addition (2017–2020). RMB 200,000. (Co-Investigator)
  • Public Policy Research Fund, Central Policy Unit, Hong Kong SAR Government. Impacts of implementing Low-income Working Family Allowance (LIFA) on labor market situation and quality of life of low-income working families in Hong Kong (2016–2017). HKD 999,299. (Co-Investigator)
  • The National Social Science Foundation of China. Youth’s mobile internet uses and addiction (2014–2017). RMB 200,000. (Co-Investigator)
  • General Research Fund, Research Grants Council of Hong Kong. Ethnic minority workers, platformed ‘precarities’ and tactics of resilience in Hong Kong – An intersectional and interdisciplinary study. (2023-2024). (Co-Investigator)
Editorship & Research Board
Associate Editor,  Media Asia by Taylor & Francis (Indexed in: Scopus, EBSCO Research Databases)
Honours & Awards
  • Honorary Research Fellow, Centre for Youth Studies, Hong Kong Institute of Asia-Pacific Studies, The Chinese University of Hong Kong, 2021–2024.
  • Visiting Scholar, Media Studies Department & Amsterdam School for Cultural Analysis, University of Amsterdam, The Netherlands, 2022.
  • The Study of the U.S. Institutes (SUSI) Scholar in Journalism, Technology & Democracy, Bureau of Educational and Cultural Affairs, U.S. Department of State, USA, 2021.
  • Research Award, Kappa Tau Alpha (KTA) National Honor Society in Journalism and Mass Communication, Chicago, USA, 2012.
  • Top Student Paper Award, Jung-Sook Lee Paper Competition, Communication Technology Division, Association for Education in Journalism & Mass Communication (AEJMC) convention, Chicago, USA, 2012.
  • Lion Dr. Francis K. Pan Scholarship, The Chinese University Hong Kong, 2012.
  • ICS Mok Hing Cheong Postgraduate Research Scholarship, The Chinese University of Hong Kong, 2011.
  • 1st Place, Moellor Student Paper Competition, Mass Communication & Society Division, AEJMC annual convention, Boston, USA, 2009.
  • Top 2 Student Paper, Mass Communication & Society Division, AEJMC annual convention, Boston, USA, 2009.
  • Southern Metropolitan Daily Journalism Scholarship, China, 2006.