Yu-Leung Ng

Research Assistant Professor

(852) 3411 8245

Dr. Ng’s research interests include media psychology, media effects, and social impacts of new media technologies. He uses both computational and traditional research methods and big data analysis to study the impacts of new media technologies (e.g., algorithmic journalism, social media algorithms, and virtual reality) on social and health behavior. He was a postdoctoral fellow at the Journalism and Media Studies Centre, University of Hong Kong, and obtained a Ph.D. in Communication from the School of Communication, Hong Kong Baptist University.

Classes Taught

Communication Theory
Data Mining & Knowledge Discovery for Digital Media

Research & Teaching Interests

Media psychology
Social impacts of new media technologies
Social media mining
Communication research methods

  • Ng, Y.-L. (2019). Active and passive Facebook use and associated costly off-line helping behavior. Psychological Reports.
  • Ng, Y.-L. (2019). Toward an evolutionary perspective on social media use for cooperation. Evolutionary Behavioral Sciences.
  • Ng, Y.-L., Chan, K., Balwicki, L., Huxley, P., & Chiu, Y.L. (2019). The digital divide, social inclusion, and health among persons with mental illness in Poland. International Journal of Communication, 13, 1652-1672.
  • Ng, Y.-L., Ma, F., Ho, F., Ip, P., & Fu, K.W. (2019). Effectiveness of virtual and augmented reality-enhanced exercise on physical activity, psychological outcomes, and physical performance: A systematic review and meta-analysis of randomized controlled trials. Computers in Human Behavior, 99, 278-291.
  • Luqiu, L. R., Schmierbach, M., & Ng, Y.-L. (2019). Willingness to follow opinion leaders: A case study of Chinese Weibo. Computers in Human Behavior, 101, 42-50.
  • Ng, Y. -L., & Zhao, X. (2018). The human alarm system for sensational news, online news headlines, and associated generic digital footprints: A uses and gratifications approach. Communication Research.
  • Ng, Y. -L. (2016). More than social-cultural influences: A research agenda for evolutionary perspectives on prosocial media effects. Review of General Psychology, 20, 317-335.
  • “Essentially, all models are wrong, but some are useful.” (George E. P. Box)