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Dr. Zhang, Yin Nick

Research Assistant Professor

(852) 3411 8161

Dr. Zhang is committed to promote interdisciplinary and cross-institutional research in humanities and social science. He works in the fields of social network analysis, computer-mediated communication, cyberpsychology, and quality of life research. His research has appeared in several international peer-reviewed journals and edited volumes, and received top paper awards in international conferences. Dr. Zhang obtained his PhD from The Chinese University of Hong Kong, and is an alumnus of Oxford Internet Institute (Oii) summer doctoral program. Before joining HKBU, he has conducted interdisciplinary research in the Hong Kong Institute of Asia-Pacific Studies and taught both postgraduate and undergraduate courses at CUHK.

Classes Taught

Media Studies in a Changing Society
Introduction to Journalism
Introduction to Media and Communication
Communication Research Methods
Applied Communication Research

Research & Teaching Interests

Social Network Analysis and Social Capital
Data Journalism
Cyberpsychology and Behavior
Media and Quality of Life (Well-being and Poverty)
Research Methodology / Applied Communication Research


Selected Publications
Journal Articles
Book Chapters
Other Scholarly Publications
  • Huang, L. & Zhang, Y. (2018). User survey of Hong Kong digital media. In Li, R. & Huang, Y. (eds), Hong Kong digital media development report 2018 (pp.172–197). Hong Kong: Chung Hwa Press.
  • Wong, H., Zhang, Y., Ho, C. T. & Ng, S. L. (2016). The changes of youth quality of life in Hong Kong: Observation from the Youth QoL Index (從青年生活質素指數看青年生活的變化). In Chiu, W. K., Ip, C. Y., & Li, H. (Eds). The Restless Youth: Observation of Hong Kong’s new generation (躁動青春:香港新世代處境觀察) (pp.78–92). Hong Kong: Chung Hwa Press. (In Chinese)
  • Wong, H., Zhang, Y. (2016). Quality of Life in Hong Kong from 2002 to 2014: Trends and Insights (香港生活質素的變化:趨勢與反思). Hong Kong & Macau Affairs (紫荊論壇), 25, 48–53. (In Chinese)
Conference Papers
  • Zhang, Y. & Song, Y. Y. (2018, September). The role of social media in political campaigns: A sentiment and engagement analysis of political news posts and Facebook comments in three political events in Hong Kong. The Internet, Policy & Politics Conference (IPP 2018), Oxford, UK.
  • Zhang, Y. & Lee, F. L. F. (2018, May). The connectedness of connective action: An analysis of the participant-initiated Facebook pages in Hong Kong’s Umbrella Movement. 2018 Conference of International Communication Association (ICA), Prague, Czech Republic.
  • Song, Y. Y. & Zhang, Y. (2017, September). What can software tell us about media coverage and public opinion? An analysis of political news posts and audience comments by computerized method. 9th International Conference on Social Informatics (SocInfo2017), Oxford, UK.
  • Zhang, Y. & Wu. D. (2016, December). Social Media in the Frontline Practices: Cases Study and Reflection in Hong Kong. 9th International Forum on Public Relations & Advertising, Hong Kong, China.
  • Zhang, Y. & Chen, J. K. (2016, November). Mediating effect of subjective poverty and social acceptance. International Conference of “Social Disadvantages, Well-being and Health: Evidence from Hong Kong and Trends in Global”, Hong Kong, China.
  • Bedford, O., Huang, Y. H. & Zhang, Y. (2016, June). The Dual-Factor Relational Framework. 2016 Conference of International Communication Association (ICA), Fukuoka, Japan.
  • Chen, Y. B. & Zhang, Y. (2016, January). Comparing the Chinese and Western social networking service (SNS) research in communication: A review of the studies in communication from 2006 to 2013 (In Chinese). Internet and Society: The agenda and trends of Internet research, Shanghai, China.
  • Zhang, Y. (2012, August). What has Social Networking Service (SNS) research done for the half decade? Review, critiques, and discussion of the studies from 2006 to 2011. Association for Education in Journalism and Mass Communication (AEJMC) 2012 Annual Conference, Chicago, IL, U.S.A.
  • Chen, Y. B. & Zhang, Y. (2012, August). Application of social networking services (SNS) by Greenpeace in Mainland China: An empirical study (In Chinese). The 5th International Forum on Public Relations & Advertising, Taipei, Taiwan.
  • Huang, Y. H. & Zhang, Y. (2012, May). Revisiting organization–public relations research for the past decade: Theoretical concepts, measures, methodologies and challenges. 2012 Conference of International Communication Association (ICA), Phoenix, AZ, U.S.A.
  • Zhang, Y. (2011, November). Social network in network society: Social media, social relationships and communication (In Chinese). 2011 China Communication Forum & New Media and Society of Contemporary China. International Symposium, Shanghai, China.
  • Zhang, Y. (2011, July). Self-motivation, peer influence and celebrities endorsement on microblog uses and advertising persuasion. 2011 Conference of International Association of Media and Communication Research (IAMCR), Istanbul, Turkey.
  • Tang, S. T. & Zhang, Y. (2010, June). Conversational-dominance and ambiguity-generations factors in predicting perceived power: A study in Chinese heterosexual partners. 2010 Conference of International Communication Association (ICA), Singapore.
  • Zhang, Y. & Tang, S. T. (2009, August). Why and how Facebook satisfies you: Collective self-esteem, emotional openness, communication apprehension as predictors of Facebook uses and gratifications. Association for Education in Journalism and Mass Communication (AEJMC) 2009 Annual Conference, Boston, MA, U.S.A.
Selected Grants
  • Faculty Research Grant (FRG), Hong Kong Baptist University. Audience fragmentation and technologies adoptions: Examining online news exposure in Hong Kong from a network analytic approach (2018–2019). HKD45,000. (Principle Investigator)
  • The National Social Science Foundation of China. Chinese urban inhabitants’ social media uses and addition (2017–2020). RMB 200,000. (Co-Investigator)
  • Public Policy Research Fund, Central Policy Unit, Hong Kong SAR Government. Impacts of implementing Low-income Working Family Allowance (LIFA) on labor market situation and quality of life of low-income working families in Hong Kong (2016–2017). HKD 999,299. (Co-Investigator)
  • The National Social Science Foundation of China. Youth’s mobile internet uses and addiction (2014–2017). RMB 200,000. (Co-Investigator)
Honours & Awards
  • Research Award, Kappa Tau Alpha (KTA) National Honor Society in Journalism and Mass Communication, Chicago, USA, 2012.
  • Top Student Paper Award, Jung-Sook Lee Paper Competition, Communication Technology Division, Association for Education in Journalism & Mass Communication (AEJMC) convention, Chicago, USA, 2012.
  • Lion Dr. Francis K. Pan Scholarship, The Chinese University Hong Kong, 2012.
  • ICS Mok Hing Cheong Postgraduate Research Scholarship, The Chinese University of Hong Kong, 2011.
  • 1st Place, Moellor Student Paper Competition, Mass Communication & Society Division, AEJMC annual convention, Boston, USA, 2009.
  • Top 2 Student Paper, Mass Communication & Society Division, AEJMC annual convention, Boston, USA, 2009.
  • Southern Metropolitan Daily Journalism Scholarship, China, 2006.