Prof. Steve Guo  
郭中實 教授
Professor 教授
Director of MA in Communication 傳理學碩士課程主任
(852) 3411-5179
Prof. Guo received his BA in English and English literature from Beijing Foreign Studies University. He worked as a journalist at China Daily for seven years before obtaining his Master’s and PhD degree in political communication at the University of Wisconsin-Madison. His research interest focuses on news production and its social impact. He came to teach at Baptist in 1996.
Classes taught
  • News Translation
  • News Writing in English/Chinese
  • Opinion Writing
  • Feature Writing
  • China Reporting
  • Mass/Communication Theory
  • Communication and Public Opinion
  • Research methods
  • Foundation in communication studies

Selected Publications
  • Yang, F., & Guo, Z. (2015). The moderating effect of imagery ability on perceived vividness: the case of HPV vaccine advertising in China. Chinese Journal of Communication. Vol. 8(2): 177-195.
  • Guo, Z. (2014). Advancing a typology of media content: analysis of a literary journalism story. Journal of Mass Communication and Journalism. Vol. 5(1) 237 doi: 10.4172/2165-7912.1000237.
  • Sun, M., & Guo, Z. (2014). Media exposure and fashion involvement in China: A model of analysis. China Media Research. 10(3):53-63.
  • Sun, M., & Guo, Z. (2014). Media exposure, social comparison and self-discrepancy: A model of prediction of fashion clothing involvement. Intercultural Communication Studies. XXIII(2): 151-172.
  • Feng, C., & Guo, Z. (2013). Tracing the route of China’s Internet censorship: An empirical study.Telematics and Informatics. 30(4):335-345.
  • Guo, Z.  & Li, X. (2013). Media use and perceived media functions of metropolitan audiences: The case of Guangzhou. Communication and Society. Vol. 26(1): 75-100.
  • Sun, Y., & Guo, Z. (2013). Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement. Intercultural Communication Studies. XXII (1):117-139.
  • Shen, F. & Guo, Z. (2013). The last refuge of media persuasion: News use, national pride and political trust in China. Asian Journal of Communication. Vol. 23(2): 135-151.
  • Feng, C., & Guo, Z.(2012). Support for censorship: A multilevel meta-analysis of the third-person effect.Communication Reports. Vol. 25(1): 40-50.
  • Guo, Z., & Feng, C. (2012). Understanding support for Internet censorship in China: An elaboration of the theory of reasoned action. Journal of Chinese Political Science. Vol. 17(1): 33-52.
  • Shen, F., Lu, Y., Guo, Z., Zhou, B. (2011) News media use, perception, and efficacy: A multilevel analysis of media participation in China. Chinese Journal of Communication. Vol. 4(4): 475-495.
  • Guo, Z. (2011). Framing distance: Local vs. non-local news in Hong Kong Press. Chinese Journal of Communication. Vol. 4(1): 21-39.
  • Guo, Z., & Li, X. (2011). Perceptions of media functions and processing of news: Analysis of audience in a Chinese metropolis. Asian Journal of Communication, 21(1): 47-68.
  • Wang, N., Guo, Z., & Shen, F. (2011). Message, perception, and the Beijing Olympics: Impact of differential media exposure on perceived opinion diversity. Communication Research. Vol. 38(3): 422-445.
  • Guo, Z., To, Y., Huang, Y., & Chan, F. (2010). The meaning of distance in news: Hong Kong media’s differential treatment of local vs. non-local events. Mass Communication Research. Vol. 105: 195-235.
  • Guo, Z., Zhou, B., & Lu, Y. (2010). Media literacy and political cognition: Empirical analysis of a set of theoretical relations. In Lu, Y. (ed.), Media literacy: Conception, Cognition and Participation (in Chinese). Shanghai: Economic Science Press.
  • Guo, Z., Huang, Y., To, Y., & Chan, F. (2010). Social meanings local and non-local news in Hong Kong press. In Shan, B., Shi, Y., & Liu, X (Eds.), The Cross-Cultural Orientation of Journalism and Communication Research. Shanghai: Shanghai Communication University Press.
  • Lu, Y., & Guo, Z (2010). Media literacy, interpersonal discussions, and media participation: The mediating role of media efficacy. In Lu, Y. (ed.), Media literacy: Conception, Cognition and Participation (in Chinese). Shanghai: Economic Science Press.
  • Huang, Y., Guo, Z., To, Y., & Chan, F. (2010). Measuring news content and press performance: The case of Hong Kong. Communication and Society. Vol. 12(2): 148-174.
  • Shen, F., Wang, N., Guo, Z., & Guo, L. (2009). Online network size, efficacy, and opinion expression: Assessing the impacts of Internet use in China. International Journal of Public Opinion Research. Vol. 21(4): 451-476.
  • Guo, Z. (2009). Through barbed wires: Context, content, and constraints for journalism education in China. In Lee Becker & Josephi Beate (eds.) Journalism Education in Countries with Limited Media Freedom(pp. 1-30). New York: Hampton.
  • Guo, Z. Huang, Y., To, Y. & Chan, F. Hong Kong News Media Performance Study, Working Paper Series. Chinese / 15 pages (Dec 2008) David C. Lam Institute for East-West Studies.


  • Guo, Z. Concept and conceptualization in communication research in China. Journalism Quarterly (2008). Vol. 1: 8-11.
  • Guo, Z., & Lu, Y. (2008). “Fact extrapolation” in reportage: Examining the changing intellectual-state relations in China across three historical periods. Communication & Society (in Chinese). Vol. 6:167-192.
  • Lu, Y., & Guo, Z. (2007). Empowerment through media literacy: From interpersonal discussion to media participation intention. Mass Communication Research (in Chinese). Vol. 92: 1-36.
  • Guo, Z., Cheong, A., & Chen, H. (2007). Nationalism as public imagination: Media’s routine contribution to latent and manifest nationalism in China. International Communication Gazette. Vol. 69(5): 473-486.
  • Guo, Z. (2007). Concept Explication: An exposition of the scientific nature of empirical research methodology of mass communication. Lu, S. & Hong, J. (eds.) Series on Western Research in the Humanities and Social Sciences: Mass Communication (pp. 400-420 in Chinese). Beijing: Renmin University Press.
  • Guo, Z., Zhou, B., & Lu Y. (2006). Media literacy, political cognition, media functions and media use: An analysis of their theoretical connections. Communication & Society (in Chinese). Vol. 1: 122-145.
  • Guo, Z., Cheung, A., & Shen, C. (2006). Reasoning and processing: A model of analysis. China Media Report. Vol. 17(1): 39-47.
  • Guo. Z., Cheung, A., & Shen, C. (2005). Depth of reasoning and information processing: A predictive model of SARS behavior. Special Issue of Asian Journal of Communication. Vol. 15 (3): 274-288.
  • Guo, Z., & Huang, Y. (2002). Hybridized discourse: social openness and functions of English media in post-Mao China. World Englishes. Vol. 21(2): 217-230.
  • Guo, Z., Zhu, J., Chen, H., Yu, X. & Huang, Y. (2002). Ubiquitous media reality: Comparing direct and mediated experience as sources of crime perception in Hong Kong and Guangzhou. Mass Communication Research (in Chinese). Vol. 71:61-86.
  • Yu, X, Chu, L., & Guo, Z. (2001). Reform and challenge: An analysis of China’s journalism education under social transition. Gazette: The International Journal for Communication Studies. Vol. 4: 63-77.
  • Guo, Z., Zhu, J. & Chen, H. (2001). Mediated reality bites: Comparing direct and indirect experience as sources of crime perceptions across two communities in China. International Journal of Public Opinion Research. Vol. 13(4): 398-418.
  • Guo, Z. (2001). To each according to its niche: Analyzing the political and economic origins for a structural segregation in Chinese press. Journal of Media Economics. Vol. 14(1): 15-30.
  • Guo, Z. (2000). Media use habits, audience expectations and media effects in Hong Kong’s First Legislative Council Election. Gazette, the International Journal for Communication Studies. Vol. 62(2): 133-151.
  • Guo, Z. (1999). Mainstream development of China’s media under reform in the 1990s. Politica. Vol. 12: 24-30.
  • Guo, Z., & Chen, H. (1998). Opposites apart: Explaining different revenues between China’s party and mass-appeal newspapers. Asian Journal of Communication Special Issue on Advertising and Cultural China. Vol. 8 (2): 70-99.
  • McLeod, J., Sotirovic, M., Voakes, P., Guo, Z., & Huang, S. (1998). A model of public support for First Amendment Rights, Communication Law and Policy. Vol.3(4): 479-514.
  • Chen, H., & Guo, Z. (1998). An analysis of the revenue gap in advertising market shares among party and mass appeal newspapers, Mass Communication Research (in Chinese). Vol. 57: 5-26.
  • Guo Z., & Moy, P. (1998). Media or message? Predicting dimensions of political sophistication,International Journal of Public Opinion Research. Vol. 10(1): 26-50.
  • Guo, Z., & Chen, H. (1997). China’s media content under commercialism. Mass Comm Review. Vol. 24(3-4): 85-101.
  • Guo, Z. (1997). The long arm of the television world: An evaluation of the cultivation theory, Journalism and Communication (in Chinese). Vol. 2:58-64.
  • McLeod, J., Guo, Z., Daily, K., Steele, C., Huang, H., & Chen, H. (1996). The impact of traditional and nontraditional media forms in the 1992 U.S. presidential election, Journalism & Mass Communication Quarterly. Vol. 73(2): 401-416.
  • McLeod, J., Guo, Z., Daily, K., Eveland, W., Bayer, J., Yang, S., & Wang, H. (1996). Community integration, local media use and democratic processes, Communication Research. Vol. 23(2): 179-209.
Professional Publications
  • Construction of distance: A comparison of local vs. non-local news coverage in Hong Kong press, with Huang, Y., To, Y.,. & Chan, F.. In Shan, B., Shi, Y., & Liu, X. (Eds.) The Intercultural Turn of Journalism and Communication (pp. 171-190)(2011).
  • Hybridized Discourse: Social Openness and Functions of English Media in Post-Mao China, with Huang, Y.
    CSA Linguistics and Language Behavior Abstracts
  • Changes for Media Management, with Li, Y. Ming Pao Periodical. (April 2006). Vol. 349. Cover Story.
  • Whodunit: Magazine, Mayhem and Mass Mentality,The Young Reporter, December 2002.
  • Where Soul Resides (translation) (2001). Beijing: China Workers’ Publishing House.
  • Misleading Messages in Movies (2001)
  • Media Blurring Line, China Daily. Dec. 21, 2000 p.6.
  • Small Things That Count Big, China Daily. Aug. 31, 2000, p.6.
  • The Fall from Grace of Precision Journalism, China Daily. Aug. 17, 2000, p. 6.
  • Young China: Time Magazine Special Edition (Translation, entire issue). Oct. 23 2000.
  • Line between Right and Wrong for Journalist Activities Hard to Draw, Oriental Daily News. Aug. 27, 1997 issue.
  • Subjectivity in Media News Selection, Oriental Daily News. Aug. 27, 1997 issue.
  • Views across wide divide: Three academics say survey show people in the SAR are skeptical how much autonomy Beijing will give Hong Kong, with Zhu, J., & Chen, H.  South China Morning Post, July 8, 1997, Analysis page, p. 17.
  • Keeping differences while pursuing commonality: One step closer to Hong Kong’s return to China, Ming Pao, with Zhu J. & Chen, H. July 7, 1997 issue, p. c6.
Selected grants
  • Co-investigator with SHEN Fei
    Project title: Trust in media revisited: a rational-emotional model
    Project no.:11602915 Amount funded: HK$574,500
  • Co-investigator with JIN Jianbin, ZHANG Rongxian, SHENG Yina
    Tsinghua University Hong Kong & Macau Research Project
    Project title: Research on Hong Kong & Macau Media Ecology
    Project code: 100100006
    Project period: One year
    Amount funded: RMB¥120,000
  • Principal investigator with Huang, Y. & Shen F.
    Project title: Press Performance in Hong Kong: A Model of Analysis
    Project number: 244212
    Project period: Two years
    Amount funded: $464,536
  • Co-investigator with Li, X.
    University of Macau
    Multi-Year Research Grant (Ref. no.: MYRC063)
    Project Title: Press Performance and Reader Perception in Macau and Guangzhou: A Public Interest Model
    Amount funded: MOP$200,000
  • Principal investigator with Huang Y., & Shen F.
    Hong Kong Baptist University
    Faculty Research Grant (Ref. no.: FRG2/10-11/076)
    Press Performance and Reader Perception in Hong Kong: A Public Interest Model
    Amount funded: HK$99,200
Editorial board
  • Associate Editor Asian Journal of Communication
  • Associate Editor Studies on Teaching & Learning