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UNDERGRADUATE PROGRAMMES

Bachelor of Communication (Hons) in Journalism and Digital Media (JS2350)

Programme Description

The Journalism and Digital Media Major offers three concentrations: Chinese Journalism, International Journalism and Data and Media Communication. The Chinese Journalism concentration aims to prepare students for a career in Chinese-language media, while the International Journalism concentration is geared to those who plan to work for international media that operate in English. The Data and Media Communication concentration, which is jointly offered with the Department of Computer Science, aims to train a new generation of digital journalists with advanced computer skills, notably in data visualisation and analytics. All choices share Major Core and Major Elective Courses dealing with the activities and responsibilities of print, broadcast and internet journalists. Each choice requires bilingualism, but stresses the particular language and professional skills appropriate for the specialisation.

All Journalism students pursue studies in three major areas:

  • (1) professional journalism, in which students learn the principles and skills of gathering, presenting and producing news and current affairs reports;
  • (2) theoretical foundations of the profession, in which students develop a conceptual understanding of the profession and its role in society through legal, ethical, political, historical, economic and media communication theory courses; and
  • (3) complementary studies of the relationship between journalism and society as well as the way politics, government, business and law operate in both local and international communities. In all these areas, emphasis is on Hong Kong and Mainland China with due attention to the international context in which both communities operate.

Subject to resource and quota constraints, all students have the option of adopting a secondary stream: Broadcast Journalism (BJ), Financial Journalism (FJ) or General Stream each with relevant courses. At the end of the programme, every student has to produce a final-year project that integrates their conceptual and practical journalism knowledge.

Unique Features

An essential component of journalism education is developing students' ability to write and edit well, and to produce quality print, broadcast and multimedia news stories. Practice for all journalism students is provided by different workshops in different formats, including San Po Yan (in Chinese), Broadcast News Network (in Chinese), The Young Reporter (in English), The Young Financial Post (in Chinese and English) and DataStory (in English). While necessary supervision is provided, students are allowed a high degree of autonomy in deciding which stories to pursue.

Every year, many students broaden their horizons by going on exchange to universities in Europe, North America and Asia as well as the Mainland and Taiwan. A considerable number of foreign students also come to study alongside local students at the Department, giving it a multicultural atmosphere. The Department regularly organises overseas reporting trips to let students explore journalism across borders and cultures. In recent years, our students have visited Spain, Germany, Taiwan and Rwanda.

Double Degree Programme with the University of Queensland in Australia

The Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the Faculty of Humanities and Social Sciences, The University of Queensland (UQ), is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. On completing the programme requirements, students will obtain two bachelor’s degrees, namely Bachelor of Communication (Honours) conferred by HKBU and Bachelor of Journalism or Bachelor of Communication conferred by UQ.

The Programme fully adopts the same structure of the existing programmes offered by HKBU and UQ. For details, please visit the website of the School of Communication.

Double Degree Programme with the University of Missouri in the United States

The Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the School of Journalism, The University of Missouri (MU), is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. HKBU students will spend their first two years at HKBU and the following two years at MU. On completing the programme requirements, students will obtain two bachelor's degrees, namely Bachelor of Communication (Honours) conferred by HKBU and Bachelor of Journalism conferred by MU. For details, please visit the website of the School of Communication.

Student Learning Experiences

Students in the Chinese Journalism and International Journalism concentrations are required to undertake a professional internship during the summer holiday following the third year of study. Internship is not required for students in the Data and Media Communication concentration, but will be arranged for them if they wish, subject to availability of intern positions. Students work as interns in a variety of media organisations all over the world. They are also encouraged to go on exchange study at one of the many universities we partner with around the world.

Career Opportunities

Many graduates of Journalism Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education. Some pursue further studies in Hong Kong or overseas. We have a good number of winners of prestigious local and regional media awards and scholarships for postgraduate studies abroad.

Entrance Requirements